Pick of the Bunch - Carla
Posted onThe juice is fresh, but the team behind it? Even fresher.
Introducing Pick of the Bunch, where we spotlight the people who make Picky...well, Picky.
From juice & smoothie obsessives to perfectionist planners, this crew lives and breathes bold flavors, bright ideas, and the relentless pursuit of liquid greatness.
Stay tuned as we peel back the curtain (and maybe an orange or two) to share their stories, quirks, and what keeps them squeezing every drop of passion into Picky.
Obsessed? Us too.

Can you introduce yourself and tell us a bit about your role?
Hey, I'm Carla. Officially: Product Development, Quality & Compliance Technician. Unofficially: the team's Swiss army knife. Most recently: developing the recipes for Picky Hydrate.
Tell us a bit about your connection to the Hawke's Bay region. What makes this place special to you?
I moved here to join the Picky team and stayed for the produce.
When you think of Hawke’s Bay, what local ingredients or foods come to mind?
The Hawke’s Bay Farmers Market - especially the bread from Good Deed Bakery.
What does a typical day look like for you?
There’s no typical day, just a series of fun rabbit holes!
What’s one thing you love about living or working in Hawke’s Bay?
Everything grows here and everyone's proud of it. You can actually meet the person who grew the fruit that ends up in the bottle.
Quick-fire questions.
What’s the most normal thing you can think of?
Me. Ask anyone who's seen my spreadsheets.
Pick three words to describe yourself when you were 13.
Making a mixtape.
Which limited-time-only thing should be an unlimited-forever-always thing?
Asparagus season. Six weeks, then eleven months of waiting??
What’s the perfect temperature?
Fridge 4°C. Oven 200°C. Outside 22°C.